Rise of the YouTube Candidate pt.3

If you missed Part 1 and Part 2, follow the links to get some background (if you're interested), but the past posts aren't specifically needed to recognize what sort of impact the article linked below can have on voters, the polls, and the election.

YouTube has partnered with PBS to ask Americans to share their Election Day voting experiences on a new YouTube video channel, Video Your Vote.

The respect and credibility of PBS combined with the reach, candor, immediacy and activity of the most viral video site to date? The Rise of the YouTube Candidate is more likely than ever!

It's Drink Pink Day!

October 14th is the first official "Drink Pink Day!"

This is one of my most favorite ideas of the year -- Wendy's asked WBNS-FM (Mix 97.1 - 80s, 90s, Now!) for help in promoting a community day where they would donate a percentage of sales generated during a specific time period on a specific day to the American Cancer Society for breast cancer research. While this is absolutely a generous thing to do, I've heard of these fundraiser days being held at most any restaurant in town and knew we could create something a lot more impactful and memorable.

We knew Wendy's was interested in promoting their new strawberry Frosty, and an idea was born...

For one entire day, Wendy's would donate a dollar from every "pink" Frosty sold to help fight breast cancer. "Drink Pink Day" was the only imaginable name for such an event, and the client LOVED the concept. I knew this could be a BIG idea if we could make it even moderately successful in such a short time frame (one week!) We had to define the specifics, build a website, and raise awareness ASAP.

The programming and promotions team at the radio station really got behind the project wholeheartedly. Web guru Brian Vaughn created a lively microsite (http://www.drinkpinkday.com/) that not only provides details of the promotion, but allows visitors to send an email alert of the event to their friends as well as receive a reminder on the day-of the promotion. Wendy's has even provided a coupon for anyone sending a card as further motivation to "do good."

We've run web banners and added in-content announcements on mix971.net (and even created an extremely cool branded background on the site for today-only!) We've Twittered about it and created a FaceBook Group (over 100 members in just a couple days) and now the big day has arrived...

I hope that if you're in Central Ohio today that you will visit a participating Wendy's restaurant to enjoy one of their new Strawberry Frosty Shakes -- and help support breast cancer research through the donation made from the purchase of every pink Frosty.

Celebrate Drink Pink Day!