The Post It Experiment

EepyBird (those guys who did the Diet Coke/Mentos video) are back -- and this time in an entertaining video experiment that uses Post It notes.

The video below is entertaining, fun, amusing, involving, engrossing, tells a story, viral, engaging, and over three minutes long.

Oh yeah, and it's an advertisement for OfficeMax.

If more attempts to promote products were more of the former and less of the latter, fewer people would TIVO past commercials or make fridge runs between programming breaks. Why don't those lame video web banners contain content like this? Why aren't video pre-rolls more entertaining than the content you're trying to access? Was there some class wannabe marketers took that told them advertisements had to look like advertisements?