Grade-A Promotion or Stinks Like A Rotten Egg?

I learned of this from John Moore at BrandAutopsy -- CBS is using a company called EggFusion to promote its fall season of programming by imprinting ad messages on the shells of eggs.

The company says it "promoted freshness with every impression" -- I think they're a bit cracked.

In fact, the concept is SO cheesy, that I wouldn't be surprised to see EggFusion promote their own services on my next slice of a Kraft American Single.