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Tuesday, May 29, 2007

The Most Important Words for Innovation

The most recent Guerrilla Marketing email bulletin has Jay and Amy Levinson sharing the most important words in Human Relations:
  • The six most important words in business: "I admit that I was wrong."
  • The five most important words in business: "You did a great job."
  • The four most important words in business: "What do you think?"
  • The three most important words in business: "Could you please..."
  • The two most important words in business: "Thank you."
  • The one most important word in business: "We."
To build upon this meme, I wanted to add my own quick course on the most important words for Innovation:
  • The six most important words for innovation: "This process really drives me crazy!"
  • The five most important words for innovation: "Why do it this way?"
  • The four most important words for innovation: "What do you think?"
  • The three most important words for innovation: "What if we..."
  • The two most important words for innovation: "Why not?"
  • he one most important word for innovation: "How?"
How about you?
What are the most important words in your category?

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Tuesday, May 08, 2007

Killing Cats

I'm sure you've heard the phrase "Curiosity killed the cat" it's probably one of the more morbid cliches out there. Imagine, curiosity actually proving fatal to felines.

Meee-OW!

The phrase doesn't actually spell out the fact that it was the cat's own curiosity that did him in. Perhaps it is a human's curiosity that puts the furball six-feet under. Kind of like every time you hear a bell ring, an angel gets its wings – every time a person asks "why?" a kitty keels-over.

The problem is, the world doesn't ask enough questions. To my way of thinking, perhaps we ought to be killing a few more of these scared-of-questions-scaredy-cats.

Albert Einstein said "It is a miracle that curiosity survives formal education." I'm not so sure it does. Too many raw theories are put forth (and accepted) as fact. General observations are accepted at face value, and instead of discovering our own individual and unique truths, we accept those that are handed to us without question (without question-ing.)
Maybe curiosity kills cats because our questioning skills aren't well enough developed. Perhaps if we practiced more, and started 'doing it right', the poor little purring machines wouldn't have to perish.

"Successful people ask better questions,
and as a result, they get better answers."
~ Tony Robbins

Here are nine (one for each of the kitty's curiosity-doomed lives) techniques for getting better at being curious:
1. Ask Why?
Why are things done (around the office, around the home, around the town) in the current manner?

2. What Happened?
Ask what happened to cause this process to be put into practice? (This is a natural follow-up to question #1) You'd be surprised at how many things that are part of the "company policy" simply because some guy back in 1883 tied up his horse outside the wrong saloon.

For instance, do you know the reason keyboards aren't in alphabetical order? The QWERTY-style typewriter keys were put in this order because the early typewriters (with individual letter-arms that struck images on the sheet of paper) kept jamming when people typed too fast. The problem wasn't solved by creating a way for the machines to react faster -- it was solved by causing people to type sloooower.

3. Why Not?
Why not change the system/process/policy/etc.?
What problems could a sweeping change to the procedure cause?
What improvements would be made by the same sweeping change?
Who would be made happier (employees? managers? customers?)
Who would it piss off? (employees? managers? customers?)

4. Why-Why-Why?
The multiple-why technique comes from 101 Creative Problem Solving Techniques. In its simplst form it makes you look beyond the first answer to your question:
WHY are product sales poor? Because the price is too high.
WHY is the price too high? manufacturing is too expensive.
WHY? Because multiple quality assurance steps.
This example path leads us to an answer that can then become a new marketing strategy (yes the product costs more, but only because the company takes extra steps to ensure a no-fail policy, etc.)

5. And Then What?
Too many people stop questioning after they have what appears to be the "right" answer -- but what's the NEXT right answer? The have no idea just how close they've come to having an epiphany. It's like they've brushed against a revolutionary ...evolutionary... creative opportunity and passed it by. Don't forget to uncover what comes AFTER the answer.

6. What's It Mean?
When you get an answer to a question, ask what it means. And I mean that in the broadest sense. What does the answer mean to the company, its employees, its customers? What does it mean by way of definition? Do we all think this answer means the same thing, or are we defining its meaning differently? What does it mean to the way things are currently done? What does it mean to the future of the product? The future of the industry? What does it mean to YOU?

7. How Can We Improve?
How can we improve our process, our company, our product, ourselves? It doesn't matter how good we are now, we need to get better. I know we're talking 'cats' here, but did you know Sharks will die if they don't continue to move? They will essentially suffocate if they don't keep swimming. Did you know lightning bugs can only shine when they are moving forward? It's the same with all our personal and professional efforts; if we're not moving forward, we're not going to appear very bright -- and we might just die from boredom.

8. What Have We Learned?
If you're not making mistakes, you're not making much of anything. There's no possible way you can get through life without making a mistake or two (hundred). The successful folks are those that ask themselves what they've learned, and then apply that knowledge to future efforts. And it's not as if you need to fail in order to learn something -- ask the same question after a rousing success. What did you learn from a winning conclusion? What can you repeat for a successful sequel? What can you change in order to increase your level of success? What do you know now, that you didn't know an hour ago. And if you said "nothing" you're not even trying.

9. What's Next?
When you've asked all the questions, it's time to take action. Ask yourself this final question in order to begin the implmentation process. To plan strategy. To assign tasks. To schedule follow-up. You also ask this question upon completion of the project. When the project is done, the folders filed, and the trophy is on your wall -- ask what's next?

Save a Cat.
Be better at being curious.

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Monday, May 07, 2007

Bad Idea Monday

I'm introducing a brand new feature to the DTIG BrainBlog -- Bad Idea Monday.


The silicon chip inside her head
Gets switched to overload.
And nobody's gonna go to school today,
She's going to make them stay at home.
And daddy doesn't understand it,
He always said she was as good as gold.
And he can see no reason
'Cause there are no reasons
What reason do you need to be shown?
Tell me why
I don't like Mondays.
Tell me why
I don't like Mondays.
Tell me why
I don't like Mondays.
I want to shoot the whole day down.
~ Boomtown Rats
"I Don't Like Mondays"

How ironic that the first line of these lyrics begins with silicon chips inside heads, and this first Bad Idea Monday entry kind of deals with the same topic.

This Week's Bad Idea:
The Dead Mouse Computer Mouse
Hacked travel-size (hardware) mouse + taxidermied (wetware) mouse = Mouse Mouse.
Fully functional, furry, and kinda gross.

Warning: this project involves taxidermy, dremels, and sometimes graphic pictures of dead animals. While there are no guts in this tutorial, viewer discretion is still advised. If you are offended by this entire idea -- skip the link!

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Thursday, May 03, 2007

The Ultimate Guide to Productivity

Ben Yoskovitz has created a worthwhile group writing meme to inspire the collection of personal productivity secrets. Since I was 'tagged' by my friend Jason Kotecki (he's the guy with the cure for Adultitis), here are three of my personal productivity secrets...

#1.) The Most Productive Thing Possible
This is one of my oldest techniques, adopted from an audio seminar series recorded by sales legend Tom Hopkins. I borrowed the tapes from the local library when I first started in sales, and it's stuck with me ever since. The technique itself is even older, because I recall Hopkins citing it as a productivity secret handed down to him from one of his own mentors.

When Hopkins asked his mentor for advice on improving his own productivity, his mentor told him -- "I'll tell you, but you'll never look at what you're doing in the same way ever again. You might even get angry at me for telling you about this technique, because you'll never get it out of your head. Are you sure you really want to know?" With a setup like that, how could you say no? Here's what Tom was told -- hang a sign in your work space with one simple question written on it, and ask it of every project on which you're working:

"Are you doing the most productive
thing possible right now?"


A simple question, but oh so powerful. I have to admit that now that I've used the technique for so many years that I don't even need the sign to provide the productivity reality check, and I frequently put aside, or completely stop work, on a project right in the middle of executing a task if it can't measure up to the standard of "The Most Productive Thing Possible."

#2.) Audio Blinders
In order to keep horses from be startled or distracted by its surroundings, some owners will but "blinders" on the side of it's head to block out theire peripheral vision and keep it focused only on what is directly in front of its field of vision. While I don't have a problem with being distracted by incidental visuals (barring a parade of Victoria Secret supermodels walking past my desk -- which doesn't happen as often as I'd like) I can be taken out of my mental "productivity zone" by sounds.

This past year I've been working in a large team environment (a bunch of desks in the middle of a large room) without even the buffer of cubical walls. It's the sales department of a broadcasting company, and not only can you hear every individual phone call or personal conversation -- the company pipes it's broadcast programming through overhead speakers (you think YOU hear the same song a lot when you're listening to the radio? Try not being able to change the station after you've heard Justin Timberlake "Bring Sexy Back" for the 15th time that day. Yeesh!)

I've begun the practice of wearing headphones or earbuds while I am working at my desk. Not only does it block out some of the environmental noise, but it cuts down on the number of personal interruptions (most people who really don't need anything important will see you with a headset and come back later) -- Sometimes I'm not even listening to anything through the headphones!

#2-1/2.) It's Got a Good Beat and You can Work to it
The other advantage of the headphons is that you CAN listen to music through them. I learned long ago that I could control the types of ideas I generate by controlling the music I listened to while brainstorming. I've now proven the same technique can be applied to "normal" work. Classical or Smooth Jazz is great for working on reports or creating budgets. The mostly instrumental playlist allows me to concentrate and think more logically. Rock, punk, and 80s music is phenomenal when I'm working on sales pitches and marketing ideas -- projects where I need to have high energy and enthusiasm in order to make an emotional connection for building rapport.

#3.) Master-Lists, Mini-Lists, and Non-Lists
I always keep a large master list of ALL my projects. It could be several pages long, and captures every project I would like the eventually get around to working on. It's not so much a to-do list as record of an annual goals list (I tend to overhaul it once per year), but I use it to build my daily mini-lists. I should probably clarify "list" because it's probably not what you think. Most folks take a sheet of paper, a dayplanner, an index card, etc. and make a numeric or A-B-C-ranked priority list. I use individual Post-It notes.

I write a single task on each 3x3 note using a black Sharpie and then stick them on the first page of my hinge-cover legal pad. As project priorities change throughout the day (or new tasks are added) I can rearrange all the individual tasks with ease. Once a task is accomplished, I can remove the Post-It, give it a satisfying crumple, and take a free-throw toss at the closest trash can (waaay cooler than checking off a box or crossing a line through something!)

Those are my top-3 personal productivity secrets, I hope you find them helpful. Now it falls to me to "tag" the next three people to participate what I believe is a worthwhile project. Here are my three...

Jim Canterucci, author of Personal Brilliance

Scott Ginsberg, That Guy with the Nametag

...and for a truly outrageous spin on this project...
Mike Barr, Bosship.com

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100-WHATS of CREATIVITY : 2007

Announcing the new 2007 release of DTIG's original book! Updated and revised from its original 2001 edition, 100-WHATS of CREATIVITY is chock full of mental detours to help your derailed creative efforts get back on a product path of innovation.

What people are saying about 100-WHATS...
  • "I read Don's ebook at 9:00 AM, and by 5:00 PM, I'd already written my next book. That's how powerful it was. That's how much it got me thinking."
    ~ Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

  • "The innovation and ideation process is one that requires new and different ways of thinking. Sometimes when you're immersed in a process or overly familiar with a product it's hard to think of new ways in which to probe the issue creatively. That's where we have found the "100-What's of Creativity" to be an invaluable tool. It prompts the user to look at the issue, process, or product in ways that frequently lead to breakthrough ideas, all by simply asking various "what if" questions. The creativity that results is simply astounding."
    ~ Keith Pryor
    Organizational Development ManagerPackaged Food Company

  • This book is an amazing catalyst for getting unstuck, or for moving a project to the next step. I think what you’ve got is fantastic! I will be reading it cover to cover.
    ~ Bonnie Neubauer
    Professional author and inventor of the StorySpinner

Who else is using 100-WHATS?

The new paperback print edition is in production and will soon be ready for shipping, but you can download the PDF version now -- for FREE!

I just know that once you begin using this tool, you'll want to keep it handy as a constant resource improving your innovative ideas and kickstarting your creative process. By giving you this valuable brainstorming tool for free, I'm betting that you're going to eventually buy TWO copies of the physical book: one for home and one for the office. If you really like it, feel free to buy a third copy in order to pass it along to a friend in need of creating bigger and better ideas.

In order to download the free PDF file, you'll need to sign-up for access to this document (and many more) by becoming a member of my IDEAS4U Yahoo Group. It only takes a minute to register, and you'll be given immediate access to the 100-WHATS PDF, as well as a wealth of other creative links, downloads, and resources. You will also receive advance notice of the availability of the paperback edition, along with a special offer for ordering two or more copies of the book.

Just click here to join, and download the latest and greatest version of 100-WHATS of CREATIVITY.

I hope you enjoy it, and may all your ideas be BIG ideas!
~DON

PS: Once you are a member of the Yahoo Group, you'll find the 100-WHATS document ready for download within the FILES section.


Shelfari: Book reviews on your book blog

100-Whats of Creativity Book

Boring Meetings Suck

SalesToys.com

The Big Link


DON THE IDEA GUY

The Idea Department • PO Box 26392 • Columbus, OH 43226 • Phone/Fax (614) 340-7910 • email: me@dontheideaguy.com

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All original content copyright © 2008-09 by The Idea Department and Don The Idea Guy Snyder. All Rights Reserved. Do not use without permission.
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