Kibbles and Hits
Fewer of you are familiar with FreeRice.com, another site that asks you to visit daily to donate rice to help feed the hungry. One of the things I like about FreeRice.com is the fact they make a game out of it. You test your vocabulary by choosing the correct definition from a series of words. For every word you correctly define, a donation of 10 grains of rice is given to the UN World Food Program. Your 'winnings' are tracked in a clever graphic on the webpage that displays how many grains of rice you've contributed. It's a tough game to stop, because you're doing some good with every flex of your mental muscles.
Today I became aware of another site that helps provide food for animals in shelters. Take one part Animal Rescue page from HungerSite.com and stir in a liberal amount of FreeRice.com and you get FreeKibble.com. Like FreeRice.com, this site asks you a daily trivia question and rewards your participation (right or wrong) by donating ten pieces of kibble to help feed hungry dogs living in shelters. Like HungerSite.com, they ask you to return daily in order to repeat the process and answer a new trivia question to win ten more pieces of petfood.
The most interesting bit of trivia about this site is that it was brought into reality by a 12 year old girl named Mimi Ausland from Bend, Oregon. The "About" page doesn't go into much detail about how Mimi put her idea into action, but it says she launched the site on April 1, 2008 and delivered her first round of kibble (240 lbs!) to the Humane Society of Central Oregon on May 14 -- enough food to feed 456 dogs for one day. As of February 3rd of 2009 she's amassed over 50 TONS of kibble through her original site FreeKibble.com, and through her more recently launch feline version FreeKibbleKat.com. The site tally reads over 83 MILLION pieces of kibble have been donated since April of 2008.
Here's a short video of news coverage sharing Mimi's story:
At some point Mimi's project captured the attention of Oregon-based pet food manufacturer Castor and Pollux, the sponsor who now supplies the pet food and delivers it to more than ten shelters in the state (with plans to expand.)
This is an innovative new combination of ideas from a brilliant young mind. Mimi's concept is making a difference in the world everyday.
How did YOUR ideas improve the world today?
Labels: Ideas, Innovation, Inspiration
0 Comments:
Post a Comment
<< Home