The Best Ideas Are Always A Little Scary

Ideas that don't make the people sitting around the presentation table shift in their seats and give each other furtive sideways glances are a complete waste of time.

The best ideas are a little frightening.
The big ideas make people nervous.
The nice, safe, user-friendly ideas have already been thought of and put into action by your competition. If it were easy, everyone else would already be doing it.

The concepts that make you work a little harder, learn a little more, and force you outside your comfort zone are the ones that deliver the best results and reach new heights (and new customers) that you never knew existed.

It's good to feel a little fear. It's exciting...
Heart racing, blood pumping, and those hairs at the base of your neck standing on-end.

Goosebumps let you know you're on to a great idea.